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Visual Merchandising
I have now completed two group projects around visual merchandising. For this one in second year we were given the trend Encounter culture, choose to do a brand collaboration between urban outfitters and Mate the label a LA based brand. We focused on the boho and travel inspired aspect of the encounter culture trend.
For the window display we created a logo for the collaberation to be on the background and a created a projections of leaves to shadow over the whole display which looked very effective.
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